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PR in Russia
148 interviews. 74 women and exactly the same number of men. Agency directors, press service managers and heads of PR departments in iconic companies talk about how to reach the top in PR. 3 years and 400 000 characters later we have pieced together the responses and created a picture illustrating real-life experience of the creative and practical people that manage external and internal communications.
A joint project by Exprimo translation agency (www.ex-primo.com) and PROSTOR: PR & Consulting PR agency (www.msk-pr.ru).
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| PR in Russia |
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The secret of a successful business is simple: if you work with enthusiasm until you have given your all, then you will certainly succeed. Is a worker interested in the process or is the result the undeniable motivation factor? Labour for money or for ideals? Leading PR specialists told us* about how they believe you can gain pleasure from your work.
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Despite the fact that the PR market is one of the youngest markets in Russia, the profession that manages communications immediately became prestigious. PR manager vacancies receive responses from former journalists, graduates, experienced people and even people without experience, but with the “eye of the tiger”. In the PR industry managers told us who directors of PR agencies, PR departments and press services give preference to at interviews.
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Before the year 2000, the discipline “public relations” was unheard of at Russian universities. Today, more than 100 higher education institutions of the country offer courses in PR theory. Can you learn PR, or is it a talent? Managers of major PR agencies, departments and press services of Russia gave an answer to this question. Professionals at the highest level gave advice on how best to start a career in PR and the education that you should receive, and they told us* how they became successful in their profession.
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148 PR-interviews. 74 women and exactly the same number of men. Agency directors, press service managers and heads of PR departments in iconic companies talk about how to reach the top in PR. 3 years and 400 000 characters later we* have pieced together the responses and created a picture illustrating real-life experience of the creative and practical people that manage external and internal communications.
читать →
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